Elsa Zhong

How AI May Influence Human Judgement and Decision Making

Project Summary

My research is to investigate how AI may influence humans by interacting with human cognitive biases. Cognitive biases are universally inherent in the human brain. Other agents, whether human or AI, may use cognitive biases to influence or “nudge” human decision making and judgement. The current research starts by considering the nature of bias and if – as is often assumed – we really want to or indeed can get rid of biases from systems involving AI. The research will also investigate experimentally how human decision making and judgement may be influenced by AI. The results are expected to be useful in understanding the relationship between humans and AI in many settings and in developing guidance and standards for the development and use of human-AI systems.


Research Interests

Conversational interactive AI.

Human and machine biases.

Behavioural economics.


BSc in Applied Psychology and Medical Law, Chongqing Medical University

MSc in Social Psychology, Lancaster University

Two years of working experience in the AI industry; past research projects include affective computing and rehabilitation robots for the treatment of children with ASD.


Dr Janina Hoffmann

Dr Vinay Namboodiri

Prof Eamonn O’Neill