We are pleased to have Alex Connock who is a Senior Fellow at the Saïd Business School, University of Oxford, join us for this ART-AI seminar. Alex will be talking about his latest book entitled ‘Media Management and Artificial Intelligence – Understanding Media Business Models in the Digital Age’ which was published in November 2022 by Routledge. This book is available from the University of Bath’s library.
What do generative AI and other AI tools mean for the media industry?
About the talk
AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language processing models. “AI is really the change agent of the media industry,” answered a natural language generation model when AI was ‘asked’ about the subject of this book. “It will open incredible opportunities.” Alex’s talk, and his book, seeks to explore them.
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence and digital transformation. The media is examined through four sections;
- ‘Principles’ maps business models and the key tools of AI.
- ‘Platforms’ covers distribution channels: Games, Streamers, Social Networks, Broadcast and Digital Publishing.
- ‘Producers’ examines the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music.
- ‘Pioneers’ charts emerging sectors of Podcasts, Esports, the Metaverse – and other AI-driven developments.
Within each chapter, a standard value creation model is applied, mapping a single sector through four key stages: development, production, distribution and monetisation. Diverse use cases are analysed, from India, Brazil, Nigeria, South Korea, South Africa, France, the Netherlands, US, UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights management and emerging AI tools.
Dr Alex Connock is Senior Fellow at the Saïd Business School, University of Oxford, where he teaches Media and Marketing at BA, MBA and Executive levels, and is co-director of the postgraduate course in Artificial Intelligence for Business. He is also a Lecturer at St Hugh’s College, Oxford, teaching General Management, and a Professor at Exeter University, teaching on courses including ‘Media & Metaverse’. He is Head of Department in Creative Business at the UK’s National Film & Television School. Prior to returning to academia, Alex worked in the media for 25 years in the UK, US and Europe, starting or running multiple businesses in TV production, digital/social content marketing, magazine and advertising. He has six times been shortlisted in Entrepreneur of the Year awards in the UK. He is Vice Chair of UNICEF UK, and a board director of the Halle Orchestra.